I play a large number of rounds of golf with owners and executives of businesses. The majority of these business provide products and services to other businesses. Their approach to doing business is a little different than most business plans and generally involves the need to move a large volume of goods in the deals they make. Still, the B2B businesses are having the same basic problems as all of the other businesses are having in this economy. I find it shocking the attitude many of these people have about using anything innovative or new to help develop new business. Social Media is one of them they do not see as a tool that works for them.

via Why B2B Businesses Need to Start Using Social Media | Mr Business Golf.

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